Nexus planned a recreational yet an educational marketing activity – ‘THE WELCOME GALA’ which was held on the roof-top of the University to ensure maximum participation of students; on the 21st February, 2008. It was a 1 full-day activity in which Consumer Behaviour students put up various stalls. Their performance, in terms of customer attraction and profit, was evaluated as a project.

This was a self financed event. It included the following stalls, namely;

1. Gun Shooting
2. Ludo
3. Cards
4. Chess
5. Arm Wrestling
6. Egg/spoon game
7. Treasure Hunt
8. Flower Dedication
9. Post Cards
10. Surprise Gift items
11. Song Dedication
12. Fortune Telling
13. Stoles
14. Bangles
15. Deodorants
16. Artificial Jewellery
17. Balloons
18. Ties
19. Shirts
20. Stationery
21. Men Accessories – Wallets, belts

 

The event went a huge success and every stall earned profit. Besides getting educational learning of how to organize an event, arrange materials, advertising and promotional techniques, negotiation art, attract customers and fix prices, the students - both the participants and the non-participants, had a lot of fun