Student activity during the Fall Semester was at an all time high during the year 2007. There were sports activities to organize, seminars and workshops to arrange plus assignments to complete. The faculty of Mohammad Ali Jinnah University, Islamabad Campus does its level best to help to prepare the students for challenging jobs of the corporate world. The students, aware that the stakes are high, daily pressures mounting, do a tremendous job of organizing whatever event they are assigned.

“How to attract & retain Customers” was the topic of the seminar supervised by Mr.Arif Vasser, Associate Professor/Controller of Examinations, and organized by Ayesha Noureen, Tahira Saif, M.Zahid Fida, Wajad Khan, Agha Afrasyar Azam Nawaz. Two guest speakers were invited to the seminar, one of them was Mr. Umair Akhtar, who is the CEO Training Specialist in Telenor Pakistan. This was his second visit to this University.
Mr.Umair Akhtar, gave the students tips on the topic under discussion and recounted instances from his practical experience. The second speaker was Mr. Waqas Johay who is currently working as Relationship Manager in Citibank. He also gave tips for long-term customer retention and hoped that when the students graduated and entered their practical life they would remember the tips given to them.

On November 14, 2007, a seminar was planned by members of Group #1, Section 1, namely Ms.Khaleda Islam, Muhammad Asfar, Bilal Hafeez, M.Qamar Islam, under the guidance of Mr.S.M.M.Raza Naqvi. The topic was “Free and Fair Elections” and the guests were Ms.Sadia Atta Mehmood, Chairperson of Child Development Organization, and Mr.Syed Kausar Abbas Bukhari, District Coordinator C.P.D.I. Pakistan. It was a thought provoking seminar with the speakers emphasizing that voters must ensure that they vote for the right person. The seminar ended with the students thinking in a positive manner with reference to the forth coming elections.

On November 15, 2007, a project involving Kolsons Foods was planned in coordination with the company’s Event Manager Mr.Kamran Ali. Amna Naseer, Saba Zaidi, Asifa Bibi, Tahira Naseem and Saman Ayesha took valuable guidelines from Mr.S./M.M.Raza Naqvi and scheduled the event for November 19, 2007. The event was held on the roof top which had been cleaned and tastefully decorated by the students. There was a sense of achievement as the students felt proud to have helped introduce the new product Bravo Biscuits.

Mobolink joined hands with the students of Mohammad Ali Jinnah University and participated in a seminar on Mobilink Internship Program held on November 28, 2007. The was supervised by Mr.Arif Vaseer, Associate Professor/Controller of Examinations. The guests from Mobilink were Miss. Aniqa Khalid and Mr. Imran Amen. Miss Aniqa Khalid gave the brief introduction of Mobilink and then Mr. Imran Ameen was introduced. After they introduced the program and spoke on it, there was a question answer session. Mr. Imran Ameen replied to the student’s queries. The guests were taken to the Conference Room for tea, where Dr. Safdar Ali Butt, Dean Faculty of Management and Social Sciences (FMSS) joined guests and had a cup of tea with them.

Another seminar on “Leadership” was planned by students of Group#2 Section 1, namely Asif Baloch, Azam Bokhari, Sidra Khalid, Hina Waheed and Rabia Muneer. It was planned under the guidance of Mr.S.M.M.Raza Naqvi and was held on November 23, 2007. The guests were Dr.Israr Shah, Advisor of the ex Prime Minister, and Mr.Syed Ibrar Rizvi, Chairperson, Aghai Foundation. The seminar turned into a lively discussion between the speakers and the audience with concern about “Leadership” being the main focus. The word leadership has many facets and in this instance, leadership focused on the political aspect.

The seminar on “Leadership” held on December 7, 2007 was organized by Mudassir Mehmood, Muhammad Saleem, Qamar Arab, Farhan Ayaz Satti and Zubair Satti. Mr.Sid Hassan, Director of Training and Quality Assurance, Touchstone Communication Limited, was the chief guest. Mr.Sid Hassan spoke eloquently on the topic and urged the students to develop leadership qualities in themselves. Mr.S.M.M.Raza Naqvi, who supervised the seminar, thanked the guest for his views and presented him with a shield.

Aqsa Idrees, Syeda Maryam Batool, Rizwan Karim, Yasir Iqbal and M.Tauseef of Group #9, Section 1, were assigned the topic, “HRM challenges, Recruitment and Selection”. The guests were Miss Saba Ali, Director HR, Islamabad Marriott Hotel, and Mr.Naveed Jan Sahibzada, Head of HR, NADRA, Islamabad. This seminar was an eye opener for the audience when they were told about the selection and recruitment procedure being followed by multi-national companies. In today’s highly competitive environment, the youth must be made to fully understand the challenges they will face in the future. Mr.S.M.M.Raza Naqvi appreciated the efforts of the group in planning the seminar and thanked the guests for their valued time.

Mr.Kamran Lashari, Chairman C.D.A. was the guest speaker at the seminar held on Motivation arranged by Waqas Hahib, Shoaib Akram, Inam Ul Haq, Umair Zaib and Junaid Younas, members of Group #8, Section # 1.

The Executive Vice President Dr. M.Mansoor Ahmed, Dr.Safdar Ali Butt, Dean Business Administration and Social Sciences, and Mr.Ansar Ali Rajput, HoD Business Administration also attended the seminar which was supervised by Mr.S.M.M.Raza Naqvi. The venue of the seminar was filled to total capacity with students eager to find out what “Motivation” was all about. Mr.Lashari made an interactive speech and told the students that to motivate any person you have to be motivated yourself. He said that all the mega projects that he had successfully completed is because he had motivated the persons involved. He urged the students not to give up their goals even if there were hurdles in the way.

Mr.Raza Naqvi thanked the guest for taking time out from his busy schedule and for motivating the students to aim for their goals.

SUMMARY

Topic: Evaluation and control in marketing.
Guest Speakers:

1. Saif-uddin Khan
Marketing Specialist, Telenor, Pakistan.

2. Muhammad Ali
Head of Marketing, Total Media Limited, Pakistan.

Mr. Saif-uddin said that marketing is one step behind the selling. It’s the point where we convince the buyer to buy the product. You are not selling but actually you are selling some thing. Marketing is like an engine of company which drives the company. Marketing is not an easy job today because the customers have enough information about the market and customers have a lot of choices today. If a man is using U-fone sim whatever I tell him about Telenor and the services Telenor is providing he will do whatever he wants. Marketing is a point where you talk with the customer so you have to be well dressed and in a good position because if you are not so the customer will think what type of person he is.
If you are marketing in a region so for that firstly you have to be enough data about that region the income level, culture of that area and the mind level of that region. In marketing you have to check the liking and disliking of people before launching any product for them If we advertise our PERSONA’S billboard in Comitte Chowk then it will not be feasible for the exact target market because the consumer in that particular area is mostly related to pre-pay.
Telenor before providing services in Pakistan they spent a whole year in studying the culture of Pakistan and after knowing the income level we provide the easy load service which gives us a very positive reply. Brand is like a Jet engine until you fuel your brand it will be growing the point you stop fueling your brand you will loose your brand. A few years before PTC and PTCL are only the market player in Pakistan but they did not go with the market changes and they stop fueling their brand. Because of which they remains behind. Mr. Muhammad Ali had done his MBA from America in marketing. According to him marketing in Pakistan is totally different hear from America. You learn marketing through your experience and through your observation. In marketing should always attack on your competitors in this way you will be successful.